Shift targets the psychological roots of climate inaction by combining a capital-intensive physical “Landmark”—conceived as a narrative-shifting “8th Wonder of the World”—with a scalable digital platform. The landmark aims to spark “satori moments” of inspiration, while the app translates this into sustained behavior change through community challenges and carbon tracking. The project operates under a steward-ownership model to lock its mission and reinvest profits.

Systemic Lenses (Impact Approach)

Ecological The project indirectly impacts ecological systems by promoting the use of regenerative materials in the landmark’s construction and reducing user CO2 footprints by an average of 25% via the digital platform.

Economic Shift challenges shareholder primacy through a steward-ownership model that caps investor returns, and seeks to alter the attention economy by promoting regenerative SMEs for free on its platform.

Social It builds a social movement by connecting individuals through physical gatherings at the landmark and virtual communities in the app, countering isolation and reinforcing new social norms around climate action.

Narrative / Belief The core intervention targets the “attitude-behavior gap” by creating “satori moments” of hope to replace dominant “doom” narratives, fundamentally shifting cultural norms and personal beliefs about climate agency.